Sport England
FCB Inferno, London
[3.15.055]
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Sport England: “This Girl Can”# The bodies of the protagonists in this spot are consciously well outside the range that would have them considered as models. The commercial is dedicated to all those sportswomen who battle every day to conquer their weaker self and fight the flab. Sport England is an independent organization seeking to encourage participation in sport.
- Client Sport England
- Ad Agency FCB Inferno, London
- Creative Director Bryn Attewell
- Art Director Raymond Chan
- Copywriter Simon Cenamor
- Production Company Somesuch, London
- Director Kim Gehrig
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