SportScheck, Muenchen
Heimat, Berlin
[5.04.060]
More Info
Back then, soccer players were still real men and had names such as “Radi,” “Buffi,” “Nobbi,” or “Pferd” (“Horse” – Udo
“Pferd” Horsmann, former student of architecture, played for Bayern München for 8 years.). Campaign for a sports retailer
featuring former, long-since-forgotten soccer stars of the 70s, from both the West as well as the then Communist East
Germany.) Claim: 100% leather. (In German, “the leather” is also a colloquial term for the soccer ball.)
- Client SportScheck, Muenchen
- Ad Agency Heimat, Berlin
- Art Director Guido Heffels
- Copywriter Guido Heffels