“Granola Cola” [00:30]# A commercial that sets out as a spoof on images and values associated with alternative lifestyles. It introduces an imaginary new soft drink which will, as the voiceover tells us, restore the ozone layer and promote world peace. Its “100% natural taste” appears, however, to be anything but tasty. Pay-off: “Image is nothing. Thirst is everything. Obey your thirst.”