Standard Chartered Bank, Hong Kong
TBWA, Singapore
[4.10.090]
More Info
Standard Chartered Bank: “Footprint” [01:00]# Austrian graphic designer Stefan Sagmeister employs typographic elements to highlight key values of UK financial services company Standard Chartered. As the bank has a large footprint in the Asian market, the visuals focus on various aspects of Asian culture – a businessman standing in front of the
Petronas Twin Towers in Kuala Lumpur, a colorful Hindu festival in India, or a traditional Chinese fan dance. Strapline: “Here for good.”
- Client Standard Chartered Bank, Hong Kong
- Ad Agency TBWA, Singapore
- Art Director John Merrifield , KC Chung
- Copywriter Eddie Azadi
- Production Company Passion, London
- Director Stefan Sagmeister