
Standard Chartered Bank, Hong Kong
TBWA, Singapore
[4.10.090]
More Info
Standard Chartered Bank: “Footprint” [01:00]# Austrian graphic designer Stefan Sagmeister employs typographic elements to highlight key values of UK financial services company Standard Chartered. As the bank has a large footprint in the Asian market, the visuals focus on various aspects of Asian culture – a businessman standing in front of the
Petronas Twin Towers in Kuala Lumpur, a colorful Hindu festival in India, or a traditional Chinese fan dance. Strapline: “Here for good.”
- Client Standard Chartered Bank, Hong Kong
- Ad Agency TBWA, Singapore
- Art Director John Merrifield, KC Chung
- Copywriter Eddie Azadi
- Production Company Passion, London
- Director Stefan Sagmeister
More: TBWA Singapore
More: Standard Chartered Bank Hong Kong
Lurzer’s Archive
Log In1/ 0
Images
Prev
Next
Standard Chartered Bank, Hong Kong
Your cart is empty
Put the world's most renowned curated archive at your fingertips
Unlock full 24/7 online access to over 40 years of groundbreaking creativity. Enjoy unlimited searches, exclusive digital content with special reports and insights, interviews with global creative leaders, and priority access to newly selected work in the Archive. Stay inspired, wherever you are.