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Standard Chartered Bank, Hong Kong

TBWA, Singapore

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Standard Chartered Bank: “Footprint” [01:00]# Austrian graphic designer Stefan Sagmeister employs typographic elements to highlight key values of UK financial services company Standard Chartered. As the bank has a large footprint in the Asian market, the visuals focus on various aspects of Asian culture – a businessman standing in front of the
Petronas Twin Towers in Kuala Lumpur, a colorful Hindu festival in India, or a traditional Chinese fan dance. Strapline: “Here for good.”

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Standard Chartered Bank: "Footprint" [01:00]# Austrian graphic designer Stefan Sagmeister employs typographic elements to highlight key values of UK financial services company Standard Chartered. As the bank has a large footprint in the Asian market, the visuals focus on various aspects of Asian culture – a businessman standing in front of the Petronas Twin Towers in Kuala Lumpur, a colorful Hindu festival in India, or a traditional Chinese fan dance. Strapline: “Here for good.”

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