Chapter Zero is the UK chapter of the Climate Governance Initiative

This new campaign aims to help mindsets shift to redefine value in terms of long-term rather than short-term outcomes. Six full-page weekly print adverts will appear in the Financial Times – created by Mother – designed to inspire climate change action and challenge businesses to think differently.

“In this campaign, we’re urging business leaders to approach climate action as a business transformation opportunity. Climate action is not just a moral argument; it’s a business one too. We are interested in having a conversation with business leaders about the business case for climate action.”
Each execution will touch on different aspects of the climate debate to encourage business leaders to help change the conversation in their boardroom.