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State Street Global Advisors
McCann, New York
[4.17.159]
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“Fearless girl” outdoor campaign, sponsored by asset manager State Street
Global Advisors, which was awarded the Outdoor Grand Prix at this year’s
Cannes Lions Festival: To mark International Women’s Day, a bronze sculpture
of a girl was placed on Wall Street to face the famous – and high-testosterone –
Charging Bull statue, a symbol of American economic prowess. The sculpture is
designed to inspire women everywhere to stand up to the status quo.
- Client State Street Global Advisors
- Ad Agency McCann, New York
- Creative Director Eric Silver , Sean Bryan , Tom Murphy , Rob Reilly , Joyce King Thomas
- Art Director Lizzie Wilson
- Copywriter Tali Gumbiner
- Photographer Federica Valabrega
- Digital Artist Kristen Visbal