Archive

Shop

Statoil

Kitchen, Oslo

[2.91.071]

More Info

Stat-Oil “Oil-Fill” & “Tourist Bus” [00:30]# A rather tetchy American tourist in Scandinavia has his car topped up by a mechanic. He asks him what oil he’s using. The answer is “Lazer Way,” a Scandinavian oil, we learn. Why do they call it “Lazer Way” then, the grouchy tourist wants to know. “So we sell more of it,” is the mechanic’s reply. In the second spot a tour guide is faithfully pointing out the sights to a busload of American tourists who couldn’t care less. Only when the bus drives by a McDonald’s or a 7-Eleven store do they give their roaring approval. When the tourists learn that the bus has to stop for a refill at the nearest Stat-Oil gas station, they want to know whether Stat-Oil is an American company. When the tour guide quickly confirms this, they are overjoyed. Pay-off: “Stat-Oil. The Scandinavian gas company.”

More: Kitchen Oslo

More: Statoil

Lurzer’s Archive

Log In

©2024 Lürzer's Archive. All Rights Reserved.

Newsletter

By signing up to the newsletter, you agree to our Terms & Conditions.

1/0

Images

Prev Next

Statoil

Your cart is empty

Your Bag

Bag Total

Subtotal Cart empty

Shipping Calculated at Checkout

Checkout
Stat-Oil "Oil-Fill" & "Tourist Bus" [00:30]# A rather tetchy American tourist in Scandinavia has his car topped up by a mechanic. He asks him what oil he's using. The answer is "Lazer Way," a Scandinavian oil, we learn. Why do they call it "Lazer Way" then, the grouchy tourist wants to know. "So we sell more of it," is the mechanic's reply. In the second spot a tour guide is faithfully pointing out the sights to a busload of American tourists who couldn't care less. Only when the bus drives by a McDonald's or a 7-Eleven store do they give their roaring approval. When the tourists learn that the bus has to stop for a refill at the nearest Stat-Oil gas station, they want to know whether Stat-Oil is an American company. When the tour guide quickly confirms this, they are overjoyed. Pay-off: "Stat-Oil. The Scandinavian gas company."

Put the world's most renowned curated archive at your fingertips

Unlock full 24/7 online access to over 40 years of groundbreaking creativity. Enjoy unlimited searches, exclusive digital content with special reports and insights, interviews with global creative leaders, and priority access to newly selected work in the Archive. Stay inspired, wherever you are.