“Good Samaritan” [01:10]# The latest commericial in the awardwinning “reassuringly expenxive” campaign for Stella Artois beer. Set in a timelessly rural Galllic location, this ad presents a “good Samaritan” who helps mend a broken cart, helps a farmer and his pregnant wife deliver a calf, and carries a feeble old man over a perilous river crossing. When he later enters an inn he has helped earlier gathered for a drink. They seem
delight to return a favor by offering him a drink – until, that is, he orders a Stella Artois …