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Stimorol

Young & Rubicam (Y&R), Paris

[4.90.092]

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Stimorol [00:20]# In what looks like a Hungarian art-house flick, a couple are bitterly arguing. “Ca ne va plus. Je ne t’aime plus.” (“This can’t go on. I don’t love you anymore. “), the subtitles translate the woman’s ravings. The man then pops a Stimorol mint into his mouth, steps around the subtitles and changes them to “Plus ca va, plus je t’aime” (“The longer this goes on, the more I love you.”) The woman looks suitably impressed. Claim: “Stimorol. You might be able to do without it, but with it it’s a lot better.

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Stimorol [00:20]# In what looks like a Hungarian art-house flick, a couple are bitterly arguing. "Ca ne va plus. Je ne t'aime plus." ("This can't go on. I don't love you anymore. "), the subtitles translate the woman's ravings. The man then pops a Stimorol mint into his mouth, steps around the subtitles and changes them to "Plus ca va, plus je t'aime" ("The longer this goes on, the more I love you.") The woman looks suitably impressed. Claim: "Stimorol. You might be able to do without it, but with it it's a lot better.

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