
Stop the Hunger “Pre-roll” Game
Impact BBDO, Dubai
[3.17.002]
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Pre-roll game in which players have to turn an (h)angry bus driver or
tennis umpire-turned-rebellious-rock-star back into their normal selves
by feeding them a Snickers to assuage their hunger.
Eduardo Marques: “Ha! I found it to be a very fun way to use the boring preroll
ads media buy. Of course, we saw freshness within the ‘Un-skippable’
ad campaign before, but I think this one brought a new angle to it. Great
job, Snickers!”
- Client Snickers
- Ad Agency Impact BBDO, Dubai
- Creative Director Fadi Yaish, Claudio Henrique dos Santos Mendonca, Jamie Kennaway, Steve de Lange
- Production Company Good People, Beirut
- Director Maged Nassar
More: Impact BBDO Dubai
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