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Stop the Hunger “Pre-roll” Game

Impact BBDO, Dubai

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Pre-roll game in which players have to turn an (h)angry bus driver or
tennis umpire-turned-rebellious-rock-star back into their normal selves
by feeding them a Snickers to assuage their hunger.

Eduardo Marques: “Ha! I found it to be a very fun way to use the boring preroll
ads media buy. Of course, we saw freshness within the ‘Un-skippable’
ad campaign before, but I think this one brought a new angle to it. Great
job, Snickers!”

More: Impact BBDO Dubai

More: Snickers

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Pre-roll game in which players have to turn an (h)angry bus driver or
tennis umpire-turned-rebellious-rock-star back into their normal selves
by feeding them a Snickers to assuage their hunger.

Eduardo Marques: “Ha! I found it to be a very fun way to use the boring preroll
ads media buy. Of course, we saw freshness within the ‘Un-skippable’
ad campaign before, but I think this one brought a new angle to it. Great
job, Snickers!”

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