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Strongbow

St. Luke's, London

[4.09.014]

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Strongbow: “Last Push” [01:00]# In this spot, the after-work drinks ceremony is treated with the reverence accorded a holy grail. A man is striding past an army of guys – construction workers, workmen, and other craftsmen armed with satellite dishes, piping, measuring sticks, etc. – and dispensing encouragement as they start off on another working day. At the end of the long day, they will see, when holding up a glass of Strongbow in their hands, that the work was worthwhile. The spot is very reminiscent of a scene from the movie “Braveheart

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Strongbow: "Last Push" [01:00]# In this spot, the after-work drinks ceremony is treated with the reverence accorded a holy grail. A man is striding past an army of guys – construction workers, workmen, and other craftsmen armed with satellite dishes, piping, measuring sticks, etc. – and dispensing encouragement as they start off on another working day. At the end of the long day, they will see, when holding up a glass of Strongbow in their hands, that the work was worthwhile. The spot is very reminiscent of a scene from the movie “Braveheart

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