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TBWAHuntLascaris, Johannesburg

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This headline was written to demonstrate how difficult it is for South Africans to understand an American accent. With the
accent removed, this headline reads: “Well, the ladies around those parts aren’t too pretty. But you can get a cold beverage, that’s for sure.” (Strapline: For only R10890, flying to Houston is the easy part.)

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This headline was written to demonstrate how difficult it is for South Africans to understand an American accent. With the accent removed, this headline reads: “Well, the ladies around those parts aren’t too pretty. But you can get a cold beverage, that’s for sure.” (Strapline: For only R10890, flying to Houston is the easy part.)

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