Sudocrem
McCann Health, London
[4.19.051]
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Sudocream “Pandas”#
One of Britain’s leading nappy creams, Sudocrem, is launching a new TV and digital campaign centering on the brand’s core essence: soothing. Founded in 1931, Sudocrem has long been a staple in British households and the brand is now looking to re-establish its long-held market leadership with a bold new campaign to reinforce the product’s unique property, precisely that ability to soothe. Sudocrem was in fact originally named “soothing cream.”
- Client Sudocrem
- Ad Agency McCann Health, London
- Creative Director Guy Swimer
- Art Director Mitch Brock
- Copywriter Freddie Wood Wood
- Production Company Gate Films Madrid
- Director Tim James Brown