Sulekha.com Online Yellow Pages: “Arjuna The Archer” [02:00]# This two-minute animated spot draws on the one-thousand-year-old popular Indian art of storytelling, which portrays figures from Indian mythology on dried leaves and woven fabrics. In this particular case, we are told the story of Indian archer Arjuna, who is able to fulfill his every wish simply by shooting his arrows through the air. As if by a miracle, everything he needs comes falling down to him from the sky. Yet there is a simple solution to the mystery: Arjuna does not shoot at random but consistently targets Selekha.com, the website of India’s Yellow Pages.