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Sundance Channel in-house, New York

JWT (J. Walter Thompson), New York

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The Sundance Channel “Forgetfulness”
(02:05) #
For this two-minute spot advertising the
Sundance Channel, poet Billy Collins
penned some very poignant prose
poems. The first, about the forgetfulness
of people, is illustrated by beautiful
collage-like animation and speaks of
books, journeys, and even of once important
people who were ultimately
extinguished once again “as if the memories
you decided to harbour decided to
retire to the southern hemisphere of
your brain.”

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The Sundance Channel “Forgetfulness” (02:05) # For this two-minute spot advertising the Sundance Channel, poet Billy Collins penned some very poignant prose poems. The first, about the forgetfulness of people, is illustrated by beautiful collage-like animation and speaks of books, journeys, and even of once important people who were ultimately extinguished once again “as if the memories you decided to harbour decided to retire to the southern hemisphere of your brain.”

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