Sunrise “Slap”, “Bookstore” + “Feet” [00:30]
Three spots for the Sunrise department store in Taiwan. The first has a group of theatrically dressed actresses slapping each other while a voice-over waxes lyrical on the joys of shopping. The second spot sets a fashion show inside a bookstore and propagates the importance of education even for the best-dressed of people. The theme of the third spot is a variation on a Chinese saying that “three days of not-reading and your mind turns ugly.” In this case it’s you who turns ugly after three days of not going shopping.