A navigation app using cute little waddling penguins and GPRS coordinates to guide the user straight to the Sunshine Aquarium in Tokyo.

Charlie Gschwend: “A few years back, every presentation deck had an AR idea tacked on in the back. Few were actually produced. And fewer were actually used. I don’t know the stats on this execution. However, I can see how this super simple application of the technology could make getting to the aquarium as fun as being there.”