
Suntory Limited, Osaka
Dentsu, Tokyo
[1.01.088]
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Suntory “Back In The Time Bar” [01:30]
Walking around on his 50th birthday, a regular Japanese businessman is suddenly caught in a time warp and finds himself in a bar in 1950. There he encounters his young father, who is finally granted his ultimate wish to have a drink with his son. Of course they toast with Suntory Old, a fifty-year-old whisky. A very melancholy commercial – like so many of Suntory’s recent spots – that works especially well in Japan because of the country’s often wistful attitude towards the past, and parents who did not have enough time to spend with their children.
- Client Suntory Limited, Osaka
- Ad Agency Dentsu, Tokyo
- Art Director Yasuyuki Kawano
- Copywriter Takuya Isojima
- Production Company Tohoku Shinsha Film Corporation, Tokyo
- Director Jun Ichikawa
More: Dentsu Tokyo
More: Suntory Limited Osaka
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