Superga “Exam” + “Sea”

The pay-off of these two spots for Superga shoes, plain white canvas shoes, “Love them or hate them,” is illustrated in these two spots by dramatic stories. In this, the first, a young student is slapped in the face by a professor who objects to the casual style of the shoes. He then finds consolation in the arms of a stern-looking female professor. In the second spot, which stylistically brings to mind scenes from the Visconti classic “La Terra Trema,” the comfortable shoes, worn by a young woman in a pilgrimage, catch the eyes of her irascible mother, who throws them into the sea – from where they are rescued by the dark beauty’s secret admirer.