Superga “La Sfida” [01:00]# The latest spot for Superga brand canvas shoes features dramatic scenes form a protest demonstration staged by a group of militants animal rights activist against a big company. A Superga brand shoe lost in the battle between the masked demonstrators and the police points to the daughter of the company’s owner as one of the fiercest opponents of her father’s entrepreneurial policies. Claim: “Superga. You love them or hate them.”