Susette “The Longing” (00:30) #
More lasting enjoyment is promised in
this commercial by Susette, the icecream
with a girl’s name as moniker. In
the style of a marionette theatre, the curtain
opens on a man crippled by heartache
and shedding tears for the girl he
lost. Opening the fridge door has, however,
always been a surefire way to deal
with such emotional distress, and he
grabs himself a large pack of Susette.
The tagline subsequently to be seen
twisting, around the ice-cream treat let
down on puppet strings: “For a bigger
longing for Susette. New size, new flavour.”