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Swiffer (Procter & Gamble)

Leo Burnett, Frankfurt am Main

[1.07.034]

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Swiffer “Urn” (01:10) #
Having a cleaning leady is a luxury that
can prove to be very soothing. While the
charwoman goes around doing the dusting, the old lady can catch forty winks in
the armchair. The young woman in question also proves to be highly conscientious – until, that is, she knocks over the
urn containing the ashes of the deceased
husband of her employer, spilling them
over the surface of the piano. Attempting
to make up for her little mishap, she
finds that the final bits cannot be gathered up by hand and therefore resorts to
the Swiffer dust magnet to do the job. To
her dismay, however, the duster refuses
to release the grains, so she simply sticks
the “Swiffer broom” inside the urn with
the ashes.

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Swiffer “Urn” (01:10) # Having a cleaning leady is a luxury that can prove to be very soothing. While the charwoman goes around doing the dusting, the old lady can catch forty winks in the armchair. The young woman in question also proves to be highly conscientious – until, that is, she knocks over the urn containing the ashes of the deceased husband of her employer, spilling them over the surface of the piano. Attempting to make up for her little mishap, she finds that the final bits cannot be gathered up by hand and therefore resorts to the Swiffer dust magnet to do the job. To her dismay, however, the duster refuses to release the grains, so she simply sticks the “Swiffer broom” inside the urn with the ashes.

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