This is a new interactive experience which offers Generation Z some completely new ways to break the ice on the dating app Tinder, allowing players to choose between two options in a doomsday scenario by swiping to the left or right. The series launched in October in the USA, Tinder unlocked the first episode on Sunday at 6 p.m. and at midnight it disappeared – the experience is deliberately limited to a few minutes so that users will talk about it afterwards.

Joakim Borgstrom: “This is one of those ideas that I wish I could have experienced, but unfortunately it was not available here in Singapore. I love the fact that they chose this apocalyptic adventure to boost the engagement of Tinder’s app. This choose-your-own-adventure format unfolded in real-time. I can just imagine being part of this interactive experience by swiping left or right. I’m jealous I didn’t get the chance.”