TAC: “The Ride” [01:00]# This spot shows us everything from the perspective of motorcyclists, who would appear to favor an extremely risky means of conveyance. A bus passes within a whisker of us, and we weave our way between cars, just managing to avoid a door that suddenly flies open, etc. … and end up feeling pretty much at the mercy of the respective traffic situation. Yet we go on driving niftily – too niftily. Super: “It’s up to you to reduce the risks.”