Tag Heuer
TBWA, Paris
[4.91.066]
More Info
Tag Heuer “Don´t Crack” [00:45]# The slogan of Tag Heurer sports watches “Don’t crack under pressure” is illustrated by a number of striking black and white images depicting various athletes during competition. They all wear Tag Heuer watches which are apparently designed to be extremely shock resistant.
- Client Tag Heuer
- Ad Agency TBWA, Paris
- Art Director Antonie Choque
- Copywriter Jill Krach
- Production Company 1/33 Productions, Suresnes
- Director Kaye, Tony
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