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Tampax

Leo Burnett, Milan

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Tampax: “Mother Nature at work” [01:35]# A situation familiar to virtually any woman: her period “comes calling” at the most inopportune of moments. While out on a busy shopping street, in fact, many a woman is confronted with the onset of menstruation in the most uncomfortable fashion imaginable. A smartly dressed woman, introducing herself as “Mother Nature,” comes striding up to them and hands out red packages symbolizing “that time of the month.” In doing so, Mother Nature likes to search out happy couples whose cozy intimacy will be inhibited by the “curse.” Super: “Isn’t it time to outsmart her? Tampax.”

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Tampax: "Mother Nature at work" [01:35]# A situation familiar to virtually any woman: her period “comes calling” at the most inopportune of moments. While out on a busy shopping street, in fact, many a woman is confronted with the onset of menstruation in the most uncomfortable fashion imaginable. A smartly dressed woman, introducing herself as “Mother Nature,” comes striding up to them and hands out red packages symbolizing “that time of the month.” In doing so, Mother Nature likes to search out happy couples whose cozy intimacy will be inhibited by the “curse.” Super: “Isn’t it time to outsmart her? Tampax.”

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