Tecxus “Heavenly Bright” (00:30) #
In this spot, flashlight producer Tecxus
deploys black humour to good effect.
From the perspective of a dying man, we
see how his view of the cold cobbled
street increasingly darkens before, ultimately,
he breathes his last. Then, however,
we see the light at the end of the
tunnel, accompanied by choirs of angels.
Yet it is not the pearly gates that are the
source of this ray of light but a paramedic,
arriving on the scene a little late,
who is shining his “heavenly bright”
flashlight into the eyes of the man lying
on the ground.