Telefonica Movistar
Young & Rubicam (Y&R), Lima
[2.09.030]
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Movistar: “Ode” [00:40]# Movistar, Latin America’s leading provider of mobile phone services, uses this spot to show how negligently people treat ten-cent coins: they are gathering dust under the sofa, disappear along with paper clips and clothes pegs, or are gobbled up by vacuum cleaners. Now, however, the ten-cent coin is to regain its true value! Thanks to Movistar and its offer to charge only ten cents per minute after the second minute of every call – for the whole of December. Hallelujah! VO: “Communicate more while paying less.”
- Client Telefonica Movistar
- Ad Agency Young & Rubicam (Y&R), Lima
- Art Director Oscar Takahashi
- Copywriter Flavio Pantigoso , Cesar Godenzi
- Production Company Cine 70
- Director Mauricio Hidalgo