Telenor “No Way” (00:50)# This spot proves how crucial a single letter can be. A soccer match. Five guys, each of them bearing a letter on his chest, are waiting for a sixth. He got lost in the stadion, however, and his mobile can’t find a net. So what do his teammates do … whose T-shirt lettering is now deprived of meaning? Well, perhaps it still does make sense, if not the one originally intended. Which wouldn’t have happened with the newly enlarged Telenor network.