TENA
Abbott Mead Vickers (AMV) BBDO London, Impact BBDO Dubai
[1.21.077]
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Tena “Despair”# In Arabic, “Age of Despair” is the traditional name for menopause. This spot, shot like a music video, is part of a campaign launched in the Middle East by incontinence brand Tena to challenge misconceptions around menopause and change the phrase.v
- Client TENA
- Ad Agency Abbott Mead Vickers (AMV) BBDO, London, Impact BBDO, Dubai
- Creative Director Paul Shearer, Jim Hilson, Toby Allen
- Art Director Marie Claire Maalouf, Irina Siraeva
- Copywriter Sarah Berro
- Production Company Big Kahuna Films, Dubai
- Director Camila Cornelsen
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