Tencent “The Whale and the Penguin“ Through creative communication, using a touching story to reveal the importance of environmental protection, a task widely seen by many as one of the priorities under SDGs. The story unfolds with the friendship between the Whale and the Penguin, a character inspired by Tencent’s brand mascot. When an unexpected turn comes at the end, viewers find it a thought-provoking story and rethink the environmental issues