The virtual supermarkets run in subway stations by Tesco South Korea really are a win-win proposition. Commuters can use the
time they spend waiting to do their food shop in relaxed, stress-free fashion – and Tesco itself can pick up a whole bunch of new
customers.

Will McGinness: “This virtual Tesco grocery store in a subway station allows people to buy off a digital billboard
by scanning QR codes. It is a smart way of using commuters’ wait time while saving them time grocery shopping.
An added benefit – groceries are delivered to the customer the day of purchase.”