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Thai Health Promotion Foundation

Leo Burnett, Bangkok

[1.20.076]

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Thai Health Promotion Foundation “Bok Choy”#
A drastic way to discourage farmers from cultivating toxic off-season vegetables and encourage people not to consume them. We see a man wanting a meal which consists of a vegetable that is out of season. His housemaid desperately searches for the ingredient until she convinces one farmer to grow it. When she finally serves the meal to her master, things don’t end well.

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Thai Health Promotion Foundation “Bok Choy”# A drastic way to discourage farmers from cultivating toxic off-season vegetables and encourage people not to consume them. We see a man wanting a meal which consists of a vegetable that is out of season. His housemaid desperately searches for the ingredient until she convinces one farmer to grow it. When she finally serves the meal to her master, things don’t end well.

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