The Absolut Company “#Thisisourhouse”
It was back in 1987 when Chuck Robert, borrowing from the Creation story in the Bible, composed his founding words for house music: “Let there be House!” Decades later, they have lost none of their relevance. On the contrary, in
fact: in an age when discrimination has become socially acceptable once again, the text written back then reminds us house is there for everyone. A commercial for Absolut vodka that once again espouses the cause of equality.
Pay-off: “On the dancefloor everyone is equal.”