
The Adventurous Potholes
McCann Worldgroup, Athens
[01.25.075]
More Info
According to a 2022 report by the Greek Ministry of Infrastructure and Transport, potholes are a widespread issue, particularly on local and regional roads that receive less frequent maintenance compared to national highways. In urban areas, approximately 30% of streets reportedly suffer from potholes and other surface damage, with the extent varying based on the local municipality’s budget and maintenance frequency. With the Hyundai SANTA FE, you have a car designed for both city streets and off-road retreats, a reliable companion for worry-free rides.
- Client Hyundai
- Ad Agency McCann Worldgroup, Athens
- Creative Director Panos Pagonis
- Art Director Konstantinos Tsagkakos, Vivian Kalomoiri, Michalis Alexiou
- Copywriter Eleni Perperidou, Despoina Karakosta
More: McCann Worldgroup Athens
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