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The Anti Narco-Corridos

Publicis, Mexico City

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‘Narco-Corridos’ are traditional Mexican songs that glorify drug lords. The response was a number one song by the well-known protest singer Vivir Quintana. In collaboration with Reporters Without Borders, she pays tribute to the journalists murdered by these drug lords.

[AP] ‘A smart way to hack the songs that are played on the most popular digital platforms. Such a tension being brought up about how narcos in Mexico can penetrate culture communicated in a
relevant and innovative way.’ 

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‘Narco-Corridos’ are traditional Mexican songs that glorify drug lords. The response was a number one song by the well-known protest singer Vivir Quintana. In collaboration with Reporters Without Borders, she pays tribute to the journalists murdered by these drug lords.

[AP] ‘A smart way to hack the songs that are played on the most popular digital platforms. Such a tension being brought up about how narcos in Mexico can penetrate culture communicated in a
relevant and innovative way.’ 

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