The Anti Narco-Corridos
Publicis, Mexico City
[2.22.168]
More Info
‘Narco-Corridos’ are traditional Mexican songs that glorify drug lords. The response was a number one song by the well-known protest singer Vivir Quintana. In collaboration with Reporters Without Borders, she pays tribute to the journalists murdered by these drug lords.
[AP] ‘A smart way to hack the songs that are played on the most popular digital platforms. Such a tension being brought up about how narcos in Mexico can penetrate culture communicated in a
relevant and innovative way.’
- Client REPORTEROS SIN FRONTERAS
- Ad Agency Publicis, Mexico City
- Creative Director Juan Carlos Gonzalez , Diego Wallach , Mario Carbajal
- Art Director Martín Moreno , Agustina Pont