The Army
Saatchi & Saatchi, London
[3.99.098]
More Info
The Army “Truck” [00:30] + 4 follow-up spots [00:10]# In this latest installment of the British Army´s “Think Again” recruitment campaign, the viewer is again involved in a decision-making process. This time, we watch a landmine explode near a truck with refugees and are asked what we would do next to save the civilians.
- Client The Army
- Ad Agency Saatchi & Saatchi, London
- Art Director Duncan Wilmott
- Copywriter Howard Marshal
- Production Company Outsider, London
- Director Paul Gay