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The Army

Saatchi & Saatchi, London

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The Army “Truck” [00:30] + 4 follow-up spots [00:10]# In this latest installment of the British Army´s “Think Again” recruitment campaign, the viewer is again involved in a decision-making process. This time, we watch a landmine explode near a truck with refugees and are asked what we would do next to save the civilians.

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The Army "Truck" [00:30] + 4 follow-up spots [00:10]# In this latest installment of the British Army´s "Think Again" recruitment campaign, the viewer is again involved in a decision-making process. This time, we watch a landmine explode near a truck with refugees and are asked what we would do next to save the civilians.

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