THE ‘BENZ’ EFFECT
TeamXThailand
[02.24.080]
More Info
MERCEDES-BENZ
The Benz-Effect
–
In Thailand, the nickname “Benz” symbolizes success and happiness – over 100,000 people have the name Benz. Mercedes-Benz capitalized on this cultural connection with a humorous commercial, featuring people with the name Benz talking about their connection to the brand.
- Client Mercedes-Benz
- Ad Agency TeamXThailand
- Creative Director Thasorn Boonyanate
- Art Director Peera Liangjai
- Copywriter Prame Poosoontornsri
- Production Company Salmon House
- Director Thanachart (Benz) Siripatrachai
Related Work
[02.24.228]
1/5
[02.24.222]
1/3
[02.24.221]
1/4
[02.24.219]
1/2
[02.24.208]
1/3
[02.24.205]
1/6
[02.24.203]
1/1
[02.24.197]
1/3
[02.24.196]
1/6
[02.24.195]
1/2
More: Mercedes-Benz
[2.23.021]
1/1
[BDA.21.090]
1/1
[2.20.028]
1/1
[1.20.051]
1/1
