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The Big Issue, London

TBWA, London

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The Big Issue “Rip Off” (02:00)#
“They’re only after the money. anyhow.” An opinion many have about begging homeless people. A prejudice that this spot seeks to dismantle with its brutal honesty. There are many reasons for it, but it’s certainly not the few bucks the odd passer-by tosses at you.

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The Big Issue "Rip Off" (02:00)# "They're only after the money. anyhow." An opinion many have about begging homeless people. A prejudice that this spot seeks to dismantle with its brutal honesty. There are many reasons for it, but it's certainly not the few bucks the odd passer-by tosses at you.

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