British street newspaper The Big Issue has teamed up with LinkedIn
to launch a project to support its street vendors who have suffered
severe losses due to the pandemic.

Roberto Fara: “When we talk about social media, we think abouton
Facebook, Instagram, Twitter. It’s not usual to see the use of LinkedIn
used as a social channel in a creative, relevant, and interesting way. In
this case I cannot think of a better social or professional network to use.
It makeshas a smart use of personalized and geolocated data to solve a
huge business issue. On the top of that, the street vendors are upskilled
digitally in the process proving what they are capable of accomplishing.”