The Holocaust didn’t start in Auschwitz or Bergen-Belsen it started with words. It started with intolerance and acts of exclusion, discrimination and persecution, which were followed by horrendous acts. Launched on the International Day for Tolerance, The Bookcase for Tolerance reinforces the need for education and tolerance through the power of personal stories.

[AP] ‘What I like most about this case, is that using augmented reality we can reach younger audiences with classic stories for them to experience them interacting directly with the storytelling. Digital becomes a generational bridge for those stories that we should never forget.’