Situation:
According to the WHO, the Dominican Republic ranks first on the list of countries with the highest rate of traffic-related mortality in the world, especially during Holy Week. Citizens tend to be spectators rather than providing assistance in emergency situations, which exacerbates mortality in traffic accidents during this season.
Brief:
The objective is to launch the #HolyWeekPrevention campaign, led by Diario Libre, to change this mentality. The campaign aims to educate the population about the importance of acting with solidarity and promptness in emergencies, prioritizing the call to 911. The slogan “No scoop is worth a life. Help first, call911. will be used.
Objectives:
Increase the number of calls to911 during Holy Week.
Reduce the mortality rate and the number of traffic accidents during this period.
Raise awareness among the population about the importance of providing assistance in emergency situations.
Provide tools and knowledge to act properly in emergencies.