Marketing campaign from Pedigree conceived of as a safety net program for parents whose kids have just moved out. It also includes instructions on how to turn stuff from former children’s rooms into toys for their four-legged friends.

Eva Santos: “For me, this campaign is one of the best ideas of 2017, an indisputable insight: pets are the ideal substitute for children when the latter leave home, converted into an adoption program and CRM for Pedigree.”