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The Clorox Company

FCB, Buenos Aires

[4.17.037]

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Poett Fraganza “Home”
A woman spraying everything – bikes, cars, fences – in sight with Poett fabric perfume. Her path finally leads her to her own front door, where she sprays the doormat. A little weird, yes, but there is a method to her apparent madness – as we see when the family dog that went missing returns home once again after following the trail of that unmistakable fragrance.

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Poett Fraganza “Home” A woman spraying everything – bikes, cars, fences – in sight with Poett fabric perfume. Her path finally leads her to her own front door, where she sprays the doormat. A little weird, yes, but there is a method to her apparent madness – as we see when the family dog that went missing returns home once again after following the trail of that unmistakable fragrance.

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