The Daily Telegraph “Lift” (00:30)# These commercials show editions of the Daily Telegraph being treated like literary masterworks. For instance, when one of the guests at a birthday party upstages everyone by presenting the host with a particular copy the recipient always craved to possess. The second spot shows two women in an elevator eagerly discussing the incredible brilliance of the newspaper, just as if they were talking of a bestseller, and finally even suggesting they lend each other some special edition or another.