The Dog Carpet
Alma, Coconut Grove
[5.18.002]
More Info
How to speed up the adoption of homeless dogs? Right! Make them famous with the help of celebrities on the red carpet. See a dog on the red carpet that you would love to adopt? No problem – you can immediately look up your favorite on the project’s website.
Rafael Segri & Kiko Mattoso: “Red carpet interviews are usually pretty boring and most of the time useless. Giving real meaning to it was a very interesting twist. Putting dogs that needed a new home in the spotlight, and even using celebrities to endorse the message for free, is a win-win situation. It would be cool if bigger award shows could implement this idea.”
- Client MDAS (Miami-Dade Animal Services)
- Ad Agency Alma, Coconut Grove
- Creative Director Jaume Rodriguez , Bruno Trad
- Art Director Cristina Martin , Daniel Pujol
- Copywriter Agustina Lavignasse
- Production Company Alma, Coconut Grove
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