The Dress For Respect
Ogilvy & Mather, São Paulo
[2.19.001]
More Info
A special touch-sensitive dress was created to make people think a little more about men’s behavior towards women. Women were sent to a club wearing this dress kitted out with sensors to gauge how often, in the course of that evening, a woman is inappropriately touched. The results (more than forty times an hour, as it happens …) were – of course – shocking. And not only for the women who have to put up with this kind of harassment every time they go out clubbing …
- Client Coca-Cola
- Ad Agency Ogilvy & Mather, São Paulo
- Creative Director Félix del Valle
- Art Director Andre Oberg , Edu Cesar
- Copywriter Maria Clara Pinto Cardao , Frederico Teixeira
- Production Company Volcano
- Director Giancarlo Barone