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The Dress For Respect

Ogilvy & Mather, São Paulo

[2.19.001]

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A special touch-sensitive dress was created to make people think a little more about men’s behavior towards women. Women were sent to a club wearing this dress kitted out with sensors to gauge how often, in the course of that evening, a woman is inappropriately touched. The results (more than forty times an hour, as it happens …) were – of course – shocking. And not only for the women who have to put up with this kind of harassment every time they go out clubbing …

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The Dress For Respect

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A special touch-sensitive dress was created to make people think a little more about men’s behavior towards women. Women were sent to a club wearing this dress kitted out with sensors to gauge how often, in the course of that evening, a woman is inappropriately touched. The results (more than forty times an hour, as it happens …) were – of course – shocking. And not only for the women who have to put up with this kind of harassment every time they go out clubbing …

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