![The E.V.A. Initiative](https://www.luerzersarchive.com/wp-content/uploads/2019/08/1546322_5_27c6fe34b97f45947ce7375fd68664a5.jpg)
The E.V.A. Initiative
Forsman & Bodenfors, Gothenburg
[4.19.002]
More Info
Have you ever noticed that crash test dummies are always male? Taking
that fact into consideration, it has been shown that females are more
likely to get badly injured in a car crash as all tests are made with a
male body structure in mind. Wishing to put an end to this, Volvo Cars
and its team has been compiling crash data since the 70s to take a
closer look at what really happens during a collision – irrespective of
size, gender, or body shape. This has now enabled it to design cars
that are equally safe for both men and women.
Darre van Dijk: “An amazing idea that crash test dummies are actually
built in male versions only. And as Volvo always puts safety first, it is
an even better idea that they are the ones disrupting this test to make
car safety better – and the fact that they are giving the results to the
competition makes it an even better case. That really is trying to make
the world a better place. ”
- Client Volvo
- Ad Agency Forsman & Bodenfors, Gothenburg
- Art Director Leo Dahlin, Sophia Lindholm, Adam Ulvegärde, Karl Risenfors
- Copywriter Jacob Nelson, Hampus Elfström
- Production Company New Land
- Director Laerke Herthoni
More: Forsman & Bodenfors Gothenburg
More: Volvo
Lurzer’s Archive
Log In1/ 0
Images
The E.V.A. Initiative
Your cart is empty
Put the world's most renowned curated archive at your fingertips
Unlock full 24/7 online access to over 40 years of groundbreaking creativity. Enjoy unlimited searches, exclusive digital content with special reports and insights, interviews with global creative leaders, and priority access to newly selected work in the Archive. Stay inspired, wherever you are.