Partially animated campaign designed to create greater awareness of road safety. The 30 children that die each year in accidents on the streets of Paris are here symbolized by the school class photo eagerly awaited by parents each year – but which this time shows just an empty classroom, 30 being the average number of children in a class.

Lulo Calio: “When data is turned into images, the message is sure to reach us. In this idea, Serviceplan uses a powerful place to talk about a sensitive topic. It is worth highlighting this work in my selection as I always value ideas that start conversations.”