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‘Ray’: Ray was once much-loved cuddly toy, who now finds himself usurped in the eyes of his owner by a monster truck. He lays forlornly on the floor and sings a Baxter Dury cover of ‘It Must Have Been Love’ by the Roxette’s, with a chorus of dolls joining in to the gently humorous, sad song. The tagline is ‘For the next love of their life’, which can be bought from The Entertainer, an online toy retailer. This is their Christmas ad.